shoris attribution

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KPI Thresholds

Set the % thresholds for each metric.
green if ≥ first value  ·  yellow if ≥ second  ·  red below that

Funnel rates (Overview & Ads)
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Quiz
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shoris attribution

Orders
Sessions
Page Views
Add to Carts
Attribution breakdown
ChannelOrdersRevenue
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Channel behavior
SourceSessionsATCATC%CI%PURCVRRevAOV
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Sitewide funnel — all sessions
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Lander funnel — Sessions that viewed page → ATC → Purchase
Page Sessions CTA CTR ATC ATC% CI CI% CI/ATC PUR CVR Revenue AOV
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Attribution confidence
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By campaign / adset
CampaignAdsetATCOrdersRevenue
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By ad name
CampaignAdATCOrdersRevenue
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Lander:
Starts
Completions
CTA Clicks
Orders (quiz)
Funnel — step-to-step drop
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Sport (at start)
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Team vs Individual (completions)
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TriLock score
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Training impact
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Midquiz A/B version
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TriLock zone
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Tools tried before SpineRX
Individual tools
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Top combinations
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Goals (what matters most)
Individual goals
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Top combinations
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Age distribution (Q14)
Available after dev adds quiz_age to quiz_completed
Pain duration (Q1)
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Pain location (Q2)
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Trajectory (Q2b)
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Symptom profile — Q3 sensations (multi-select)
Individual symptoms
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Top combinations
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Tools tried — count distribution (Q6)
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Relief quality from past tools (Q7)
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Pain timing / frequency (Q4)
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Current training level (Q10 → path branch)
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A vs B branch split
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Specific symptoms — Q9 (multi-select)
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Combinations
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Return moment — Q12
"What's the moment that would tell you you're back?" — sport-specific milestones (lacing up, long run, group ride…)
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Recovery meaning — Q13
"What does actually recovering mean to you?" — mindset toward outcome (fix vs manage, fear it won't work, need to understand first…)
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